One of the three categories of speech writing is the persuasive speech. You use this kind of speech especially if you want to change your audience’s behaviour. They have to think differently or act in a certain way after you finished your presentation. Otherwise it was useless. Your audience has to be persuaded (hence the name) to make a decision that they were initially not willing to make. As a speaker you got to have the ability to affect your audience in a way that they act upon your suggestions.

A persuasive speech is not a new concept. Greek philosopher Socrates already described three components a speech has to have to be effective:

• Ethos: Socrates initially the speaker’s features. In our case it refers to your style of presentation.
• Pathos: It aims at striking an emotional chord with the audience.
• Logos: It appeals to the rational side of your listeners with proof and examples.

To give a successful persuasive speech you have to use each of these components. As an additional bonus I will tell you how to deliver a speech like that.

To be effective you have to capture the attention of your audience and then continue to hold it as long as it takes for them to accept your beliefs. This works best if your topic already has an interest of the audience in focus. The most well written speech is a disaster unless it it appeals to audience interests. You can facilitate their interest the most by being passionate about your topic. Nothing disappoints an audience more than a speech that feels like it’s written by somebody else and that the speaker is merely quoting it from memory.

Related articles:

• The FAQ’s of Public Speaking (ismckenzie.com)

• Persuasive Speech Paper – When you are required to deliver a speech, it is important that you have a specific outline or plan on how to execute your delivery of words and discussions.
• Persuasive Speech – Now, you will probably write a persuasive speech when you enter high school or college level. Apart from the troubles of writing a term paper, you will also need to do a persuasive activity that will influence the mindsets of your …
• confusion » Blog Archive » Comm 100 – Persuasive Speech – Brian Beggerly Comm. 100. Persuasive Speech. Specific Purpose: To persuade my audience to take personal action to end the situation in Tibet. Main Idea: China has and continues to violate the human rights of the people of Tibet. …
• » Persuasive Speech? Only with Passion, Please! – A Public Speaking Blog post providing public speaking training or public speaking tips by Scott A Dennison, expert mentor to the public speaking industry.
• Persuasive Speech Outline – Depending on the type and aim of your persuasion, there are a number of ways you can structure your speech to ensure maximum effectiveness. The most basic and also the most common way to structure a persuasive speech, is to present a problem to your listener and then solve it by presenting a convincing solution. Ideally this should also be backed up with supporting evidence to make the solution seem more valid.
• Persuasive Techniques – People best remember the beginning and end of your speech. Use evidence to increase the persuasiveness of your message. Present a balanced argument and you will appear more trustworthy.
• Persuading Uninformed Supportive And Mixed Groups Of People. – Information can be biased when persuading uniformed people. Persuade people who support you by energising them. An uninformed person simply lacks knowledge or expertise of a subject.

Technorati Tags: How To Write A Speech, Persuasive Speech